Jey Carrington, founder of Ashé Legacy Builders.
ASHÉ (pronounced ah-SHAY)
Why this platform exists, who it's for, and what we're really building.
Quick answer
Ashé Legacy Builders was founded by Jey Carrington to give first-generation entrepreneurs the plain-language education institutions never offered them. This page is for anyone who wants to know who's behind ASHÉ, what the four ASHÉ companies do, and who the platform is built to serve.
- Educational Business Platform
- Veteran Friendly
- Texas Based
- Secure Checkout
- Small Business Focused
ASHÉ (ah-SHAY)
ASHÉ is a West African word often understood to represent the power to make things happen through purpose, action, and positive energy.
At ASHÉ Legacy Builders, it represents our mission to help entrepreneurs build businesses, create opportunities, and leave a lasting legacy.
Why I Built Ashé Legacy Builders
I built ASHÉ Legacy Builders because I know what it's like to be counted out.
Too many people are judged by their past and never given a real chance at their future. Maybe they made a mistake. Maybe they have a record. Maybe they grew up without connections, money, or anyone showing them the way. Maybe they simply got overlooked.
ASHÉ was built for the people who have changed their lives, who are still changing their lives, and who deserve the opportunity to build something that lasts.
I believe in second chances because I believe people are more than the worst thing they've ever done. I believe that if you bet on yourself, learn the right skills, and have access to the right information, you can create a different future — not just for yourself, but for the generations that come after you.
That's what ASHÉ means to me.
Bet on you.
Because if you teach a person how to fish, they can eat forever. ASHÉ is about teaching people how to build, own, and create legacy for themselves. It's about navigating the sea of life with purpose, creating opportunities where none existed before, and leaving behind something greater than what you started with.
ASHÉ is the second chance. ASHÉ is legacy.
Jey Carrington
Founder, ASHÉ Legacy Builders™
Four companies, one mission: ownership.
Jey Carrington built ASHÉ Legacy Builders as the education and umbrella brand behind four operating companies, each solving a different piece of the same problem — first-generation entrepreneurs and Black-owned businesses being locked out of clear, plain-language guidance.
- Ashé Grants
- Grant readiness education and personalized funding research for businesses and nonprofits.
- Ashé Legacy Works
- Done-for-you websites, branding, and AI content systems for growing businesses.
- Ashé Venture Works
- Centralized startup intake, formation guidance, and operational setup, powered through ODFS.
- Ashé Transport
- Transportation and logistics business resources for owner-operators and fleet founders.
Every division is built for the same audience: first-generation entrepreneurs, Black-owned businesses, and small operators across Dallas–Fort Worth and nationwide who want ownership and self-reliance instead of institutional gatekeeping.
About our expertise
Why you can trust this guidance
ASHÉ Legacy Builders is a Texas-based business education company serving first-generation entrepreneurs, Black-owned businesses, and small operators across the Dallas–Fort Worth area and nationwide.
- Founder-led
- Written and reviewed by Jey Carrington, founder of ASHÉ Legacy Builders, who built the company after navigating business formation, funding, and compliance without institutional help.
- Operator experience
- Guidance comes from running four ASHÉ companies — education, grant readiness, websites and branding, and startup setup — not from reselling generic advice.
- Plain-language standard
- Every guide is written for a first-time owner. No jargon, no gatekeeping, and no promises of guaranteed funding.
- Published standards
- We document how content is researched, reviewed, and corrected in our editorial standards and content policy.
About the founder FAQ
Who is Jey Carrington?
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Jey Carrington is the founder of ASHÉ Legacy Builders, an educator and operator who built the company to give first-generation entrepreneurs plain-language access to grant readiness, business formation, branding, and websites.
What is ASHÉ Legacy Builders?
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ASHÉ Legacy Builders is the parent education brand behind four ASHÉ companies covering grant readiness, done-for-you websites and branding, startup formation support, and transportation business resources.
Who does ASHÉ serve?
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ASHÉ serves first-generation entrepreneurs, Black-owned businesses, and small operators — including people rebuilding after setbacks — who want ownership without institutional gatekeeping.
What are the four ASHÉ companies?
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Ashé Grants (grant readiness education), Ashé Legacy Works (websites, branding, and AI systems), Ashé Venture Works (startup intake and setup, powered through ODFS), and Ashé Transport (transportation business resources).
Is ASHÉ only for grants?
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No. Grants are one division. ASHÉ also covers business formation, business credit, branding, websites, and transportation-specific startup guidance across its four companies.
Entrepreneurship & Ownership
Keep reading in this hub
Entrepreneurship is the practice of building an enterprise you own — making decisions about structure, funding, and growth that compound into transferable wealth.
- Entrepreneurship HubEntrepreneurship for first-time owners covers the decisions — structure, funding, pricing, and growth — that turn a side hustle into an owned, transferable business.
- Resource CenterThe ASHÉ Resource Center is a free library of plain-English guides on grants, formation, credit, branding, and growth.
- Free Resource LibraryThe Free Library is a set of downloadable checklists and templates for founders, delivered by email at no cost.
- Guides & ProductsASHÉ guides are instant-download PDFs covering grant readiness, funding systems, and business setup at four price tiers.